Successful Product Marketing For Sharks with Seth Greene

Published: Aug. 3, 2018, 10 a.m.

The only two things that matter in your business is if you\u2019re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it\u2019s consumable, they\u2019ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing in the traffic and conversion departments. Whether traffic and conversion is taking place online via a marketing funnel that takes people through a series of steps designed to get them to punch in their credit card, or whether it\u2019s taking them to a physical bricks and mortar outlet to punch in a credit card, however they end up consuming that purchase, that runs the gamut of what they do in terms of taking a company and driving their sales as high as they want them to go.

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