If you want to head into mass market retail, there are a whole lot of things you\u2019ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the hardest things about retail in general is you\u2019re never in the month you\u2019re in. You\u2019re never thinking about talking and dealing with and wondering about the month that you\u2019re in. In fact, people that are just entering into Big Box retail, they don\u2019t think in those terms. They think if the buyer says yes right now, that means you need to be shipping product now and it\u2019s all going to happen now, but it\u2019s not. Tracy and Tim talk about seasonal inventory planning and strategies and all the things that you need to know about retail.
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