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Missteps In The Early Market Research Process with Laura Hazzard

Published: July 30, 2018, 10 a.m.

If you don\u2019t understand who\u2019s buying your product, how can you make a product for them? That\u2019s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that\u2019s already out there. Some of the biggest retailers and brands out there are spending millions of dollars a year on research and secondary research. Market research expert Laura Hazzard recommends doing secondary research at all phases of your product launching because research affects the features and the usability of your product, the colors, the styles, the packaging, and also the marketing. But how you talk and what you say in your advertisements, you can learn in secondary research. Laura talks about some of the huge missteps that she\u2019s seeing a lot of retailers do.

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