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When you\u2019re selling something, some questions that come up in your mind are, are people going to buy what you\u2019re selling? Are they going to respond to it? What features do they value? A great way to answer that is market research. Market research expert, Laura Hazzard, has worked with big brands like Target, Starbucks, Disney, Fox, and Sony. She\u2019s done everything from plus size women\u2019s apparel to cat food and everything in between. Laura shares that it\u2019s so critically important to ask questions because then you have a better understanding of why people purchase the things they do. She says that big brands and small companies should both dive deep into market research. They should have a process that they run to see if people will buy their products so they can cut down on costs by avoiding mistakes and optimize their sales.

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