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Many startups find it challenging to launch their products successfully. They can\u2019t seem to crack the market and have the right support. Will Ford, serial entrepreneur of LaunchBoom.com and an expert on Kickstarter, Indiegogo, and startup funding and crowdfunding, talks about how he and his team successfully launched million-dollar crowdfunding campaigns. He discusses what they do at Launch Boom and what processes they make to ensure success. Covering the heart of the company, which is digital marketing, he shares his insights on getting the right content across to the right demographics. Ultimately, he shows how he created this effective system that has allowed them to outperform thousands of live campaigns.

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