Podcasts Technology Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Reta Know the Difference Between Styling, Branding, and Design

Know the Difference Between Styling, Branding, and Design

Published: June 16, 2018, 10 a.m.

Styling is just one small component of design. Think of celebrity stylists who dress celebrities for red carpet events\u2013 they shop for their clients, putting together accessories, clothes, and other components to make a whole look. Product styling is not so different, in that it merely deals with combining colors and materials that work well together. There is no design or invention involved, as it does not deal entirely with features that are focused on the users\u2019 primary needs, unlike in product designing. At its core, styling is about achieving a certain look to convey brand image\u2013 that is why it is problematic if you only have a stylist designing a product that you are making. The best product designers understand the limits of manufacturing, as well as how to get the most out of design techniques to get the perfect balance between form and function, as well as aesthetic.

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