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How to Create a Me Only Product with a Killer Unique Selling Proposition

Published: June 22, 2018, 10 a.m.

We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as \u201cMe Only Product.\u201d When we say \u201cMe Only,\u201d it means that it is something that only you are manufacturing, that you are the only one selling it in the market, that you are the only game in town. It is easy to throw unique features, and all sorts of bells and whistles onto a product at the marketing stage and say that it\u2019s the only one in the market\u2013 but being in the real \u201cme only territory\u201d means that you cater to your target market\u2019s needs, that they are able to make an emotional connection with your brand or product\u2013 and doing it right entails a great deal of product development planning, which will definitely cost you a significant amount of time and money. Don\u2019t worry, there are definitely ways to optimize the process, and that\u2019s where we can help you. Learn what goes into making a me only product, how to best market it, and why producing one is the best way to up your brand value.

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