Podcasts Technology Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Reta Guiding Brand Growth With An Executive Level Customer Advisory Board with Betsy Westhafer

Guiding Brand Growth With An Executive Level Customer Advisory Board with Betsy Westhafer

Published: Aug. 17, 2018, 10 a.m.

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you\u2019ve got to be aligned with what your customers think and what they want, and you\u2019ve got to provide that continued service. If you can\u2019t have that conversation with them and you don\u2019t have a system for having that conversation, then you\u2019re really not on a path for the right type of big brand growth that you\u2019re looking for. Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that help entrepreneurs get out in front of their customers by listening to them so that when their customers get there, they\u2019re already there and they\u2019re ready. It is also an opportunity to network with their peers and to interact with the leadership team of their key suppliers or partners.

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