Focus On Product Impact And The Sales Revenue Flows with Wendy Lipton-Dibner

Published: Nov. 13, 2018, 10 a.m.

Impact is the measurable difference that we make in people\u2019s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is how do we make that happen? How do we create the product? How do we innovate the product? How do we design a product not just for market fit but for market impact big time? Impact strategy queen Wendy Lipton-Dibner dives into the subject of product impact and impact strategies that get you the most opportunity for success.

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