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Amazon Wants to Buy Your Product Directly Is That a Good Thing?

Published: July 23, 2018, 10 a.m.

If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world\u2019s leading e-Commerce platform, you might have heard of the terms \u201cseller central,\u201d and \u201cvendor central.\u201d Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions\u2013 while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products\u2019 sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the e-commerce giant\u2019s platform.

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