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Amazon Brand Registry And Trademark Protection with Jason Webb

Published: Sept. 5, 2018, 10 a.m.

One of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don\u2019t like Amazon. It is difficult to work with but buyers love Amazon, and that\u2019s one of the reasons why sellers aggregate towards Amazon. It\u2019s often one of the first places to look if they want to go buy something. If you want to be part of that market, you need to be part of what Amazon is doing. Amazon has been aggressive and successful at doing the things that buyers want, and that often makes things difficult for sellers. One of the things is it\u2019s made it difficult for sellers to stop infringement when it\u2019s happening. This also happens with Alibaba and eBay or any online aggregate of retailers. The Amazon Brand Registry program is a way to automate that and make that easier, and here to talk about is patent and trademark expert Jason Webb.

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