In This Episode\u2026
Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.
Key Takeaways:
\xb7 How the gaming industry has been affected by leaks
\xb7 How leaks are unavoidable
\xb7 The importance of having a plan in place to address leaks
\xb7 The importance of transparency in resolving a leak
Episode Timeline
\xb7 01:02 - Are you a coffee or tea drinker?
\xb7 01:25 - Inflation has hit the coffee market
\xb7 01:33 - Can you explain your expertise to our listeners?
\xb7 02:44 - How can PR pros curb leaks from happening?
\xb7 06:37 - Should game developers and publishers go the 'Skate" route of messaging about the game's development?
\xb7 10:43 - Should game developers or publishers do educational content around game development?
\xb7 12:58 - Should employee relations be just as important in curbing leaks as cybersecurity?
\xb7 15:11 - What are the negative side effects of leaks?
\xb7 17:41 - Should there be a plan for leaks?
\xb7 19:34 - Should there be a tiered plan for communicating to your audience based on the impact of the leak?
\xb7 21:40 - Should we accept this as the norm?
\xb7 22:40 - What should the messaging be for leaks?
\xb7 24:45 - How can you improve employee morale when a leak happens?
\xb7 26:24 - Fun question: What's your all-time favorite game?
\xb7 27:15 - Which version of Skyrim?
\xb7 27:36 - Where can people find you online?
\xb7 27:54 - Final thoughts
Our Guest Today:
\u25cf Andrew McCrea was our guest today.
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