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In This Episode\u2026

Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.

Key Takeaways:

\xb7      How the gaming industry has been affected by leaks

\xb7      How leaks are unavoidable 

\xb7      The importance of having a plan in place to address leaks

\xb7      The importance of transparency in resolving a leak

Episode Timeline

\xb7     01:02 - Are you a coffee or tea drinker?

\xb7     01:25 - Inflation has hit the coffee market

\xb7     01:33 - Can you explain your expertise to our listeners?

\xb7     02:44 - How can PR pros curb leaks from happening?

\xb7     06:37 - Should game developers and publishers go the 'Skate" route of messaging about the game's development?

\xb7     10:43 - Should game developers or publishers do educational content around game development?

\xb7     12:58 - Should employee relations be just as important in curbing leaks as cybersecurity?

\xb7     15:11 - What are the negative side effects of leaks?

\xb7     17:41 - Should there be a plan for leaks?

\xb7     19:34 - Should there be a tiered plan for communicating to your audience based on the impact of the leak?

\xb7     21:40 - Should we accept this as the norm?

\xb7     22:40 - What should the messaging be for leaks?

\xb7     24:45 - How can you improve employee morale when a leak happens?

\xb7     26:24 - Fun question: What's your all-time favorite game?

\xb7     27:15 - Which version of Skyrim?

\xb7     27:36 - Where can people find you online?

\xb7     27:54 - Final thoughts

Our Guest Today:

\u25cf      Andrew McCrea was our guest today.

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