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In This Episode\u2026

We talk with Hahn Public\u2019s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.

Show Notes

\xb7      [00:50] Are you a coffee or tea drinker? 

\xb7      [01:14] Can you give a brief intro to your expertise?             

\xb7      [02:43] Has it be easier or harder to craft messages in 2020?                       

\xb7      [04:34] Is there a way for PR pros to understand what messages to write and what not to write on?

\xb7      [07:04] Does that mean brands have to \u201cchoose a side\u201d politically?

\xb7      [10:01] When it comes to crafting a message do PR pros have to understand the different mediums?

\xb7      [10:41] Should PR pros care about audio or a different medium when it comes to Twitter?

\xb7      [12:00] What are some common misconceptions about brand crafting?

\xb7      [13:50] Is it harder for PR pros to create or craft a brand?

\xb7      [15:02] How do PR pro start to craft a brand?

\xb7      [20:05] PR pros almost seem to be character or brand building?

\xb7      [22:35] What\u2019s the future of brand crafting and message development?       

\xb7      [25:16] Fun question: If you could create your own brand crafting for yourself, what would it be?

\xb7      [26:07] Final thoughts

\xb7      Jeff Hahn was our guest today. Learn more about Hahn Public.

Thanks so much for tuning in. Join us again next week for another episode!

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