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In This Episode\u2026

We talk with Birk Creative\u2019s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.

Show Notes

\xb7      [04:41] Are you a coffee or tea drinker?                

\xb7      [06:17] What challenges did businesses face in 2020?          

\xb7      [10:19] Are we in a more exclusively digital world?

\xb7      [12:38] Should businesses create guidelines for their visual identity?      

\xb7      [19:05] Has it changed where PR pros are creating all digital collateral?

\xb7      [24:00] What do brands and PR pros miss from a multi-brand strategy?

\xb7      [25:58] What do you look for when you\u2019re hiring a PR pro?

\xb7      [27:08] Will we see a shift in more brands starting or being guests on podcasts?

\xb7      [32:02] Should PR pros become a producer of audio or video content?

\xb7      [34:25] How important is it for digital transformation in 2021?

\xb7      [36:56] 2021 is the sequel of 2020?

\xb7      [39:34] What is one person you would like to interview on your podcast?

\xb7      [41:18] Final thoughts

\xb7      Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.

Thanks so much for tuning in. Join us again next week for another episode!

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