The Importance of the PESO Model with PR Expert John McCartney

Published: Nov. 16, 2022, 1 p.m.

Our Guest Today:


In This Episode\u2026

PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!


 

Episode Timeline

\xb7      01:19 Are you a coffee or tea drinker?

\xb7      01:57 Can you summarize your expertise?

\xb7      02:58 Are you studying for your APR?

\xb7      04:24 - Explaining what an APR is all about?

\xb7      06:03 What is the PESO model?

\xb7      07:41 How do you get the PESO model to work with PR?

\xb7      10:05 Are there any tips to integrate the PESO model?

\xb7      12:58 Is the PESO model an advantage for small PR agencies?

\xb7      14:17 Should you look at the strengths of the brand or PR agency for the PESO model?

\xb7      16:32 Will the PESO model help or make the analytics worse?

\xb7      18:50 Is the analytic tech not there yet?

\xb7      19:42 Is there a way to fix the analytic problem?

\xb7      21:29 How can the small PR firms figure out their own formulas for metrics?

\xb7      24:53 - Are there any mediums that are going to be good for awareness campaigns?

\xb7      28:22 Are we going to see more PR pros pitch YouTubers and podcasters?

\xb7      29:37 Do you have any tips for pitching podcasters?

\xb7      31:52 Are YouTubers and Podcasters going to be the future journalists?

\xb7      33:32 Should PR pros use TikTok as a search engine for Gen Z?

\xb7      35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?

\xb7      36:38 How do you minimize mistakes when pitching journalists?

\xb7      38:04 Where can people find you online?

\xb7      38:26 Final thoughts


 Our Guest Today:


\u25cf      John McCartney was our guest today. 


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