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The Importance of the PESO Model with PR Expert John McCartney
Our Guest Today:
PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!
Episode Timeline
\xb7 01:19 Are you a coffee or tea drinker?
\xb7 01:57 Can you summarize your expertise?
\xb7 02:58 Are you studying for your APR?
\xb7 04:24 - Explaining what an APR is all about?
\xb7 06:03 What is the PESO model?
\xb7 07:41 How do you get the PESO model to work with PR?
\xb7 10:05 Are there any tips to integrate the PESO model?
\xb7 12:58 Is the PESO model an advantage for small PR agencies?
\xb7 14:17 Should you look at the strengths of the brand or PR agency for the PESO model?
\xb7 16:32 Will the PESO model help or make the analytics worse?
\xb7 18:50 Is the analytic tech not there yet?
\xb7 19:42 Is there a way to fix the analytic problem?
\xb7 21:29 How can the small PR firms figure out their own formulas for metrics?
\xb7 24:53 - Are there any mediums that are going to be good for awareness campaigns?
\xb7 28:22 Are we going to see more PR pros pitch YouTubers and podcasters?
\xb7 29:37 Do you have any tips for pitching podcasters?
\xb7 31:52 Are YouTubers and Podcasters going to be the future journalists?
\xb7 33:32 Should PR pros use TikTok as a search engine for Gen Z?
\xb7 35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?
\xb7 36:38 How do you minimize mistakes when pitching journalists?
\xb7 38:04 Where can people find you online?
\xb7 38:26 Final thoughts
Our Guest Today:
\u25cf John McCartney was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!
\u25cf If you want to get involved, leave us a comment!
\u25cf Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
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