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In This Episode\u2026

In this week\u2019s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:

Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.  

Episode Timeline

\xb7      01:06 - Are you a coffee or tea drinker?

\xb7      02:26 - Can you summarize your expertise?

\xb7      03:30 - Have we seen a change in the health and wellness industry?

\xb7      04:59 - What messaging has been resonating with your target audience?

\xb7      07:27 - The snake oil effect? 08:32 - It's all about the wording?

\xb7      09:15 - What has been the most impactful content?

\xb7      10:30 - Internal comms were in the limelight for the past two years?

\xb7      11:56 - What have you seen for video content?

\xb7      13:14 - Do you see a transition from links to quality content?

\xb7      14:37 - Is this Google's way of combating low-quality content?

\xb7      15:14 - How have events changed in your industry?

\xb7      16:53 - Are you going to see events including LinkedIn audio?

\xb7      18:56 - Social audio is a niche?

\xb7      19:59 - Could healthcare brands use short or long videos?

\xb7      20:55 - Fun question: If you could create a health and wellness company, what would you create?

\xb7      23:17 - Where can people find you online?

\xb7      23:31 - Final thoughts

Our Guest Today:

\xb7     Pearson Brown was our guest today.

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