The Day and the Life of a CMO with Plannuhs Peter Mahoney

Published: April 15, 2020, 1 p.m.

In This Episode\u2026

Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!


Time Stamps

\u25cf      [01:09] Q1: Coffee or Tea Drinker?              

\u25cf      [02:00] Q2: What excites you about tech?  

\u25cf      [03:50] Q3: Can you explain a little about Plannuh? 

\u25cf      [05:08] Q4: Are you implementing AI or machine learning?

\u25cf      [06:11] Q5: It seems like AI is being used more and more in marketing?

\u25cf      [08:23] Q6: You think team cohesion can be the problem?

\u25cf      [09:26] Q7: Were do you think PR/marketing is headed for the future?

\u25cf      [10:35] Q8: What do you think the key to relationships are in PR?

\u25cf      [11:44] Q9: Personalization in a message?

\u25cf      [12:55] Q10: What do you think is the biggest hurdles for CMOs?

\u25cf      [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?

\u25cf      [15:13] Q12: What are the key kpis CMOs should be focusing on?

\u25cf      [17:26] Q13: Do you think voice search overtake traditional search?

\u25cf      [19:36] Q14: Do you think marketers should use some resources for voice search?

\u25cf      [20:48] Q15: What other tools would you like to develop or see other people develop?

\u25cf      [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?

\u25cf      [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?

\u25cf      [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?

\u25cf      [27:16] Q19: Do you think the messaging is going to become more holistic and personalized?  

\u25cf      [28:48] Q20: What advice do you have for future marketers and CMOs?     

\u25cf      [31:01] Q21: Final Thoughts


People and Companies, We Mentioned in the Show

\u25cf      Learn more about Peter Mahoney

\u25cf      Plannuh was our guest today.


Episode Length: 32:30

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

\u25cf      Direct Download: Right-click here and click \u201cSave As\u201d for a direct download.

\u25cf      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

\u25cf      If you enjoyed this episode, leave us a review!


Contact Us!

\u25cf      If you want to get involved, leave us a comment!

\u25cf      Visit us and give us a \u2018like\u2019 on our Facebook page!

\u25cf      Follow us on Twitter.


Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.