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Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.

Key Takeaways:

- Aggressive government action has reduced the number of robo calls.

- How iconectiv is working to stop fraud

- Scammers are switching from phone calls to texts.

- How you can avoid being the victim of fraud

Episode Timeline

2:00 What does the future look like for robo calls?

3:20 Spam calls have dropped recently.

4:00 Spammers are switching from robo calls to texts.

5:45 Use your instincts to detect potential fraud.

6:30 Tod admits he was scammed.

9:50 It's human nature to be the victim of scams.

10:00 Is customer service improving after the pandemic?

11:30 Even Gen Z likes to talk with customer service on the phone.

14:30 The cost of customer service to business

15:30 How is iconectiv stopping fraud?

19:00 The "maybe" option on caller ID

20:20 The most compelling stories being told in the comms industry

23:00 Tod's go-to copy writing advice

This episode\u2019s guest:

\u2022             Sharon Oddy

\u2022             Follow Sharon on Twitter @SharonOddy

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