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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire\u2014all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he discusses how to build credibility through third parties and what smaller companies need to know about PR.

 Key Takeaways:

- What smaller companies need to know about PR

- Mickie\u2019s realization he was a micro-manager

- The importance of third-party credibility

- AI\u2019s role in PR

Episode Timeline:

1:20 Tod can't get into poetry.

2:50 How do you build credibility through PR?

4:45 Does published content have to be 100% positive?

6:40 How to craft a pitch that cuts through the noise

10:15 What doesn't the "little guy" know about PR?

14:15 When a client's pitch isn't newsworthy

15:30 Mickie was a "hands-on" manager.

18:30 Letting the numbers speak for themselves

21:00 What will AI's role be in PR?

23:00 Mickie\u2019s free masterclass

This episode\u2019s guest:

\u2022 Mickie Kennedy

\u2022 Get Mickie\u2019s free masterclass

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