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In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few months. Sana A. Ahmed discusses how to build a "monster brand with monster plans." Rob Aurelius tells us how his love for pro wrestling taught him key branding insights, and Shawn P. Walchef explains why people should "lean into their crazy." Plus, former news anchor Dan Kloeffler and L.A. Times columnist Gustavo Arellano each share some helpful advice on authenticity.

Key Takeaways:

- How to build a personal brand

- How to build a brand that's authentic

- How to avoid being "everything to everyone"

- What pro wrestling can teach us about branding

Episode Timeline:

2:25 What is a \u201cmonster brand\u201d?

5:25 If everyone is zigging, zag.

9:30 The importance of self-awareness

12:00 What we can learn from Hulkamania

16:47 How Rob Auerlius helped rapper Cooli Booli build a brand based on positivity

19:13 Shawn Walchef on the importance of "leaning into your crazy"

21:22 How Dan Kloeffler establishes trust with his clients

22:47 The value of authenticity

23:36 Gustavo Arellano's tips for being authentic on social media

This episode\u2019s guests:

\u2022 Sana A. Ahmed, Rob Aurelius, Gustavo Arellano, Dan Kloeffler, and Shawn P. Walchef

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