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In This Episode\u2026

Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason\u2019s favorite books, if the phrase \u201ctell your story\u201d is being overused, what content is best suited for \u201ctelling a story\u201d and more!

Time Stamps

\u25cf      [01:23] Q1: What do you prefer, coffee or tea?                  

\u25cf      [02:21] Q2: What are some of your favorite books?           

\u25cf      [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?                     

\u25cf      [07:04] Q4: Have we overused the phrase, \u201ctell your story?\u201d          

\u25cf      [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?

\u25cf      [15:35] Q6: What content is best suited for brands to tell their story?

\u25cf      [17:51] Q7: What are some of your favorite tools to monitor a story you created?

\u25cf      Jason Moriber was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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