Podcasts Other PR 360 Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey

Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey

Published: March 6, 2024, 10:02 a.m.

Paul Cohen runs Milk & Honey PR\u2019s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey\u2019s viral vase story, working in important halls of government, and the importance of \u201cnurturing\u201d brands.

 

Key Takeaways:

\xb7        How to influence altruism

\xb7        The PR behind a viral vase story

\xb7        How to nurture a brand

 

 

Episode Timeline:

1:20   What brought Paul to some of the world's most prestigious halls of government?

4:15   How to persuade the public to support environmental issues

6:00  The state of journalism in 2024

8:45   Milk and Honey\u2019s viral vase story

12:45 The client's take on the vase story      

14:30 You can\u2019t force things to go viral

15:20 The importance of \u201cnurturing\u201d brands

17:30 How do you hit the zeitgeist \u201cright on the nose\u201d?

19:10 Do all brands need a purpose?

21:50 Are brands pulling back from social justice activism?

 

 This episode\u2019s guest:

\xb7        Email Paul Cohen at Paul@MilkandHoney.com

\xb7        Paul Cohen on LinkedIn

\xb7        Paul Cohen on X

 

 

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https://pod.link/1496390646

 

Contact Us!

\xb7        Join the conversation by leaving a comment!

\xb7        Drop us a line at pr360@globalresultspr.com.

\xb7        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

 

Thanks for listening!

 


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