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My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.

Key Takeaways:

- How to craft your story

- The importance of prep work

- How to get booked on podcasts

Episode Timeline:

1:05 Is that a corgi in the Kitcaster logo?

3:00 How Kitcaster gets people booked onto podcasts

4:20 Is guest rehash a problem?

7:30 Common mistakes that people make when appearing on podcasts.

10:30 How Brandy develops a client's story

13:30 The nuts and bolts of a story craft session

17:20 The importance of customer stories

19:40 Podcast hosts absolutely must do prep work.

21:20 Building authority and credibility on podcasts

22:45 Tod needs some help with his personal brand.

This episode\u2019s guest:

\u2022 Brandy Whalen

\u2022 Kitcaster's website resources page

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