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Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for branded social media accounts. He has run profiles for Amazon Prime's \u201cInvincible\u201d animated series, Hyper RPG, Better Place Forests, and the University of Central Arkansas. He is currently the Director of Social Media at Chaotic Good Studios. Here, Jon-Stephen explains the importance of authenticity, good communication with management, and why people in social media must take care of their mental health.

Key Takeaways:

- Things that are useful go viral.

- The dos and don\u2019ts of memes

- The importance of mental health

- The parallels between social media and music

Episode Timeline:

1:50 Can you explain the philosophy that people should strive to \u201cmake useful content not viral content\u201d?

5:00 What's your philosophy about using memes in social media posts?

8:30 Why is it important for social media managers to look at their posts through the eyes of a 15-year-old?

12:00 Can you explain the disconnect that social media managers often have with \u201chigher-ups\u201d at companies?

15:00 The posts are the least of the work that a social media manager does.

17:30 How do you stay sane while constantly connected to social media?

23:30 You played in a punk rock band when you were younger. Is there any commonality between the D.I.Y. punk ethos and working in social media?

This episode\u2019s guest:

\u2022 Jon-Stephen Stansel

\u2022 Follow him on Twitter @JSStansel

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