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In This Episode\u2026

In this week\u2019s PR 360, we talk with Dan Quit\xe9rio who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan:

Dan Quit\xe9rio\u2019s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he\u2019s represented include NBCUniversal (USA Network, Bravo, E!), PBS, and Lionsgate. He\u2019s currently the Senior Director, Social Strategy for Paramount+ in international markets. Dan holds a Master of Arts degree in Advertising from The University of Texas at Austin and currently lives in Brooklyn, NY.

Show Notes

\xb7      [01:06] Are you a coffee or tea drinker?

\xb7      [01:28] Do you like drip coffee or espresso?

\xb7      [02:05] Can you summarize your expertise?

\xb7      [03:47] What is the current state of social media?

\xb7      [03:31] What are some ways for PR pros to create stories?

\xb7      [05:20] What have you learned from creating avid fans from Psych and Burn Notice?

\xb7      [08:03] How would someone new go into catch up with everything?

\xb7      [09:27] How can PR pros create that enthusiasm for their brand?

\xb7      [12:10] Should PR pros create a social voice within their brand guidelines?

\xb7      [13:46] Any other tips to create engagement?

\xb7      [16:01] What should PR pros focus on when creating content in 2022?

\xb7      [18:22] Look at videos from fans to get ideas?

\xb7      [19:01] How do you fit social audio into the content strategy?

\xb7      [22:20] What is next for social media?

\xb7      [24:22] Fun question: What social network do you love to use personally?

\xb7      [25:47] Final thoughts

\xb7     Dan Quit\xe9rio was our guest today.

Episode Length: 27:44

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