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In This Episode\u2026

Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it\u2019s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!

Time Stamps

\u25cf      [00:53] Q1: Coffee or Tea Drinker                

\u25cf      [01:01] Q2: Do you have a favorite coffee brand?                

\u25cf      [01:21] Q3: Explain to our listeners the unexpected hot story you had?                 

\u25cf      [06:03] Q4: What did you guys do to keep that momentum going?

\u25cf      [08:06] Q5: What are some of the steps you took to prepare for the hot story?

\u25cf      [10:20] Q6: Should we look at marketing messaging as books with chapters?

\u25cf      [12:31] Q7: Personalizing a story is important?

\u25cf      [14:05] Q8: What can derail momentum?

\u25cf      [17:48] Q9: How do you continue this hot or viral story?

\u25cf      [21:54] Q10: Are any templates for implementing plans for hot stories?

\u25cf       Ed Finegold was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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