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In This Episode\u2026

We talk with Golden Rule Charity\u2019s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.

Show Notes

\xb7      [00:46] Are you a coffee or tea drinker?

\xb7      [01:18] Can you explain your expertise?

\xb7      [02:42] How has Golden Rule helped those in need?

\xb7      [04:17] How does Golden Rule recruit their board members?

\xb7      [08:20] Can you explain the fundraising and funder side of Golden Rule?

\xb7      [10:18] How do PR pros effectively target the right business for fundraising?

\xb7      [12:03] did you use software like Zoom or other apps to communicate?

\xb7      [13:07] How does Golden Rule Charity issue grants to beneficiaries?

\xb7      [14:13] How has Golden Rule changed?

\xb7      [15:52] What is caused based marketing?

\xb7      [16:43] Is caused based marketing different from traditional marketing?

\xb7      [18:10] How is Golden Rule Charity leveraging cause based marketing?

\xb7      [19:30] Is Golden Rule going to testing any new form of content like podcasting?

\xb7      [21:19] Fun question: What is your Golden Rule?

\xb7      [22:23] Final thoughts

\xb7      Paula Robison was our guest today. Learn more about Golden Rule Charity.

Thanks so much for tuning in. Join us again next week for another episode!

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