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In This Episode\u2026

We talk with Awario\u2019s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.

Show Notes

\xb7      [00:54] Are you a coffee or tea drinker?                

\xb7      [01:25] Can you give a brief description of your expertise?

\xb7      [01:59] Is SMM getting harder or more expensive?         

\xb7      [04:14] Is it hard for small businesses or big brands to get organic reach?

\xb7      [05:27] Is SEO, SMM, and content closely tied together now?

\xb7      [07:29] How will drop-in/drop-out audio be incorporated into SMM?

\xb7      [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?

\xb7      [11:03] Are PR pros going to have to learn how to edit audio and video?

\xb7      [12:41] What is the new frontier for SEO?

\xb7      [14:33] Fun question: If you could create a new way of tracking people what would it be?

\xb7      [16:00] Final thoughts

\xb7      Elizabeth Shydlovich was our guest today. Learn more about Awario

Thanks so much for tuning in. Join us again next week for another episode!

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