Crafting the Right Message on Social Media with Global Results Communications Justin Petruccelli

Published: Jan. 13, 2021, 1 p.m.

In This Episode\u2026

This week we talk with Global Results Communications\u2019 Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it\u2019s the right time to message, and when it\u2019s a wrong time message.


Show Notes

\xb7        [00:54] Are you a coffee or tea drinker?             

\xb7        [01:10] What\u2019s your favorite creamer?               

\xb7        [01:22] What does make compelling content in 2020?              

\xb7        [06:08] How should brands figure out when to say something and when not to say something?      

\xb7        [10:02] How can brands write to their audience without upsetting most of them?

\xb7        [12:28] Should PR pros learn how to audio and video edit?

\xb7        [18:54] Technology made it easier for podcast to become popular

\xb7        [20:21] Where do you think content is going to evlove for brands in the next 5 years?

\xb7        [27:03] Do you think the written word will become popular again on social media?

\xb7        [28:58] Do you think we are hitting that content overload?

\xb7        [34:08] How will increased scrunity on social networks effect brand?

\xb7        [41:43] If you had a budget that was limitless how would you spend it on content?  

\xb7        [42:28] Final Thoughts


People and Companies, We Mentioned in the Show

\xb7        Justin Petruccelli was our guest today. Learn more about Global Results Communication.


Episode Length: 43:05

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