Podcasts Other PR 360 Building a Female-Centered PR Consultancy with Nicole Pence Becker

Building a Female-Centered PR Consultancy with Nicole Pence Becker

Published: April 24, 2024, 9:02 a.m.

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.


Key Takeaways:

- How Nicole built a female-centered PR consultancy

- Lessons learned working in politics

- Nicole's transition from broadcast journalism to PR


Episode Timeline:

2:46 Nicole's background in journalism

4:00 Why did Nicole move from broadcast journalism to PR?

7:00 Nicole's work as her father's Communications Director on his Congressional campaign

8:15 Lessons Nicole learned in politics

10:15 How Pence Media Group disrupted the comms world

12:30 Clients come to PMG for the female touch

14:20 PMG's work for Pluie

16:30 PMG was perfectly positioned for COVID

18:00 How PMG's collective shared experiences are its strength

20:30 PMG's work for Sweetgreen


This episode\u2019s guest:

\u2022 Nicole Pence Becker on Instagram

\u2022 Pence Media Group on Instagram



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