BROADCASTS.com

Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels\u2014as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University\u2019s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics\u2019 viral \u201cWe Just Did\u201d hat worn by President Biden.

Key Takeaways:

- The dos and don'ts for companies entering the political sphere

- The background behind the viral "We Just Did" hat

- When companies should refrain from speaking out

Episode Timeline:

2:20 How Publitics bridges the gap between politics and business

4:40 Why companies have a greater responsibility to weigh in on politics these days

6:40 Political statements must be on brand.

7:35 Companies should understand their core audiences before speaking on political topics.

8:10 When remaining silent is the best choice

10:20 Common misunderstandings that companies have about entering the political sphere

13:00 The LA Dodgers\u2019 recent PR disaster

14:20 We often overvalue the opinions of \u201cvery online\u201d people.

16:45 Publitics\u2019 viral "We Just Did" hat

21:45 Internet sleuths made the hat go viral.

23:00 You can't force things to go viral.

This episode\u2019s guest:

\u2022 Matt Krayton on LinkedIn

\u2022 Publitics' website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

\u2022             Join the conversation by leaving a comment!

\u2022             Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.