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Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather\u2019s example.

Key Takeaways:

- How to tell your business's story on social media.

- The importance curiosity has played in Shawn's success.

- How to be fearless and "lean into your crazy."

- How Shawn is putting So Cal BBQ on the map.

Episode Timeline:

1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.

2:30 What differentiates Cali BBQ from other regional BBQ?

4:20 What does Cali BBQ taste like?

6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?

8:20 \u201cBe the show, not the commercial.\u201d

9:10 How to lean into your crazy.

10:45 The power of specifics in marketing your brand.

11:55 The importance that curiosity plays in Shawn's life.

16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.

20:00 Shawn's philosophy for creating happy employees.

23:00 How does Shawn choose the stories he tells about his business?

This episode\u2019s guest:

\u2022             Shawn P. Walchef

\u2022             Follow him on all socials @shawnpwalchef

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