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6.6 Discounting Behaviors
\xa0Discounting Behaviors \xa0 \xa0Discounting behavior is when we view someone (ourselves of another) as being of less value.\xa0Full value perceptions are often learned early with our childhood history. \xa0 \xa0Society encourages us to accept common standards as to what is or is not valuable. \xa0 We are encouraged to seek full-valued people in our friends, jobs, social organizations, life goals, etc. \xa0Discounted persons receive fewer gifts like our attention.\xa0 These judgments of value seem to be seldom questioned and re-evaluated after they become habitual.\xa0\xa0\xa0