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Paul Castain from Castain Training Systems joins Jamie McLennan, Will Crabtree, and Deborah Corn to continue the discussion on cultivating sales teams. He shares killer interview questions, advice for hiring, training, and keeping the best salespeople for your print business, creating incentives and celebrating wins, and why telling a disaster story can generate positive results.

Mentioned in This Episode:

Paul Castain: https://www.linkedin.com/in/paulcastain

Castain Training Systems: https://yoursalesplaybook.com/

PrinterChat Episode with Paul Castain Part 1: https://podcasts.printmediacentr.com/printerchat-lessons-from-the-sales-playbook-with-paul-castain/

Profiles Incorporated: https://www.profilesincorporated.com/

Jamie McLennan:\xa0https://www.linkedin.com/in/jamieprints

DMR Graphics:\xa0www.dmr-graphics.com/

Innvoke:\xa0https://innvoke.com/\xa0

Will Crabtree:\xa0https://www.linkedin.com/in/will-crabtree-b130a346

TampaPrinter:\xa0https://tampaprinter.com/

Sign Parrot:\xa0https://signparrot.com/

Gorilla Gurus:\xa0https://gorillagurus.com

Gorilla Gurus Marketing Happy Hour: https://podcasts.apple.com/us/podcast/gorilla-gurus-marketing-happy-hour/id1586683994

Deborah Corn:\xa0https://www.linkedin.com/in/deborahcorn/\xa0

Print Media Centr:\xa0https://printmediacentr.com

Project Peacock:\xa0https://ProjectPeacock.TV

Girls Who Print:\xa0https://girlswhoprint.net

Print Across America:\xa0https://printacrossamerica.com