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Helene Blanchette, Global Vice-President of Marketing for Graphic Communications at Xerox, shares her journey to becoming a specialist in one-to-one marketing, the power of inkjet technology for customized communications, and why thinking #BeyondCMYK is imperative for printers, and their customers.\\xa0Recorded at Hunkeler Innovation Days\\xa02019.
Links Mentioned in Today\\u2019s Episode:
Helene Blanchette: https://www.linkedin.com/in/heleneblanchette
Xerox: https://www.xerox.com/
Hunkeler Innovationdays 2019: https://www.innovationdays.com/en/
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