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Jeff Herman, Editor in Chief at LawnStarter, joins Deborah Corn to discuss his company\'s creative email campaign that shares interesting "study" stories, the reward of backlinks and more powerful SEO, and how this impactful engagement strategy has nothing to do with sales.\\xa0

Mentioned in Today\\u2019s Episode:

Jeff Herman: https://www.linkedin.com/in/jeffjherman/

LawnStarter: https://www.lawnstarter.com/

LawnStarter Blog: https://www.lawnstarter.com/blog

Lawn Love: https://lawnlove.com/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/\\xa0

Print Media Centr:\\xa0https://printmediacentr.com

Project Peacock:\\xa0http://projectpeacock.printmediacentr.com/

Girls Who Print:\\xa0https://girlswhoprint.net