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Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C\u2019s Formula\xae and how it captures every performer\u2019s experience in starting a podcast and growing it.\xa0In This Episode:\xa0* First-time performers tend to focus on their fears, but the audience never even notices.* \xa0It\u2019s hard to sound natural and have fun when you\u2019re too focused on yourself.* Wrap your message in a narrative or story for better engagement.* The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.* \xa0\xa0The 4 C\u2019s Formula involves:* First, commitment to a new effort.* Then, courage to follow through despite the fear.* Gradually, you develop new capabilities as you learn and grow from the experience.* Eventually, you feel confidence in those capabilities.* \u201cThe difference between courage and confidence is that confidence feels good.\u201d \u2014Dan* Early in his radio career, Gord said a four-letter word live on air, and it changed everything.* Dan believes consistency of delivery and of message are two things that hold your audience.* You\u2019re not competing with other similar podcasts; you\u2019re competing with all the other things your audience could be doing with that time.* \u201cHang out with people who love the thing that you\u2019re doing.\u201d \u2014Dan* \u201cIf you want one guarantee that your event\u2019s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.\u201d \u2014Dan, learned from Emily Post* Be proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.Resources:The 4 C\u2019s Formula by Dan SullivanSimplifier-Multiplier Collaboration by Dan SullivanThe Strategic Podcast Network (https://strategicpodcasts.com/)Learn more about author Emily Post (https://emilypost.com/)