Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte

Published: April 30, 2024, 7:59 p.m.

Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.\xa0In This Episode:\xa0You learn more from start-up failures than successes.\xa0People project their belief systems onto what\u2019s going to happen in the future.AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we\u2019re used to in marketing.With generative AI, the cost of content creation is rapidly approaching zero.\xa0Generative AI allows anyone to create content, which means we\u2019re going to get a lot more content coming into the world than we\u2019re even seeing now.\xa0There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.\xa0Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it\u2019s not useful, and it\u2019s intrusive.\xa0Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.\xa0The biggest problem with any new technology is that it\u2019s unfamiliar. You simply have to normalize the experience of engaging with it.\xa0Resources:\xa0Learn more about Joe Stolte and daily.ai (http://daily.ai)\xa0Dan Sullivan\u2019s AI newsletter is The Spark (https://www.getthespark.ai/)\xa0The advanced AI assistant discussed is Perplexity (https://www.perplexity.ai/)\xa0Podcast: 10xTalk (https://10xtalk.com/) with Dan Sullivan and Joe Polish\xa0Book: Who Not How by Dan Sullivan and Ben Hardy\xa0Unique Ability\u24c7\xa0Article: Time Management Strategies for Entrepreneurs (Effective Strategies Only) (https://resources.strategiccoach.com/the-multiplier-mindset-blog/time-management-strategies-for-entrepreneurs-effective-strategies-only)\xa0Article: How To Sell Transformation Using This One Question (https://resources.strategiccoach.com/the-multiplier-mindset-blog/how-to-sell-transformation-using-this-one-question)