Podcasts Technology POD OF JAKE #145 - NIR EYAL

#145 - NIR EYAL

Published: Sept. 20, 2023, 9:01 a.m.

Nir is a behavioral product designer and the author of two bestselling books,\xa0\u2060Indistractable: How to Control Your Attention and Choose Your Life\u2060 and Hooked: How to Build Habit-Forming Products. He previously co-founded and sold two tech companies and taught\xa0at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Follow Nir on X @nireyal.

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[0:16] - How Nir\u2019s interest in habit formation led him to work in behavioral design

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[5:15] - Behavioral factors at the route of America's obesity epidemic

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[12:56] - Distractions, the negative externalities of abundance

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[18:09] - Combining scientific research with practical advice in writing

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[22:03] - Writing as a means for thinking and a tool for iteration

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[26:15] - The psychology of human motivation and distraction

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[33:31] - Nir\u2019s fundamental principles for preventing distraction

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[38:16] - Why identifying and controlling internal triggers is more important than limiting external triggers in conquering distraction

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[42:38] - Using timeboxing to turn distractions into periods of productivity

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[52:10] - Balancing inspiration and spontaneity with timeboxing

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For more episodes, go to\xa0\u2060podofjake.com\u2060.

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Previous guests include\xa0\u2060Mark Cuban\u2060,\xa0\u2060Vitalik Buterin\u2060,\xa0\u2060Brian Armstrong\u2060,\xa0\u2060Balaji Srinivasan\u2060,\xa0\u2060Keith\u2060\xa0\u2060Rabois\u2060,\xa0\u2060Ali Spagnola\u2060,\xa0\u2060Anthony Pompliano\u2060,\xa0\u2060Raoul Pal\u2060,\xa0\u2060Julia Galef\u2060,\xa0\u2060Jack Butcher\u2060,\xa0\u2060Tim Draper\u2060, and over 100 others alike. Learn from founders and CEOs of companies like\xa0\u2060OpenAI\u2060,\xa0\u2060Coinbase\u2060,\xa0\u2060Solana\u2060,\xa0\u2060Polygon\u2060,\xa0\u2060AngelList\u2060\u2060,\xa0\u2060Oura\u2060\u2060, and\xa0\u2060Replit\u2060, and investors from\xa0\u2060Founders\u2060\xa0\u2060Fund\u2060,\xa0\u2060a16z\u2060,\xa0\u2060Union Square Ventures\u2060, and many more. I appreciate your support and hope you enjoy.

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Thanks to\xa0\u2060\u2060Chase Devens\u2060\u2060\xa0for the show notes and\xa0\u2060\u2060Yiction\u2060\u2060\xa0for the music.

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Lastly, I love hearing from fans of the pod. Feel free to email me any time at\xa0\u2060jake@blogofjake.com\u2060. Thank you!