#143 - SOREN IVERSON

Published: Sept. 6, 2023, 9:01 a.m.

Soren is a designer at Cash App where he is responsible for designing the investing product. He has become well known for posting new "sometimes unhinged, sometimes useful" design ideas daily. Soren has previously held design positions at Square and Envoy while also running his own freelance design business. Follow Soren on X @soren_iverson.

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[0:16] - Soren\u2019s experience starting from scratch as a freelance designer

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[3:08] - Learnings from his art/business education and early startup work

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[12:56] - How Soren thinks about his creative work at Cash App

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[14:45] - Why Soren has been creating and posting daily designs on X

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[19:12] - Soren\u2019s approach to prolifically producing new ideas daily

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[31:46] - How Soren leverages Figma as the primary tool in his work

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[37:24] - AI\u2019s role in design work now and in the future

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[39:35] - The trade-offs of going niche when building a brand online

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For more episodes, go to\xa0\u2060podofjake.com\u2060.

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Previous guests include\xa0\u2060Mark Cuban\u2060,\xa0\u2060Vitalik Buterin\u2060,\xa0\u2060Brian Armstrong\u2060,\xa0\u2060Balaji Srinivasan\u2060,\xa0\u2060Keith\u2060\xa0\u2060Rabois\u2060,\xa0\u2060Ali Spagnola\u2060,\xa0\u2060Anthony Pompliano\u2060,\xa0\u2060Raoul Pal\u2060,\xa0\u2060Julia Galef\u2060,\xa0\u2060Jack Butcher\u2060,\xa0\u2060Tim Draper\u2060, and over 100 others alike. Learn from founders and CEOs of companies like\xa0\u2060OpenAI\u2060,\xa0\u2060Coinbase\u2060,\xa0\u2060Solana\u2060,\xa0\u2060Polygon\u2060,\xa0\u2060AngelList\u2060\u2060,\xa0\u2060Oura\u2060\u2060, and\xa0\u2060Replit\u2060, and investors from\xa0\u2060Founders\u2060\xa0\u2060Fund\u2060,\xa0\u2060a16z\u2060,\xa0\u2060Union Square Ventures\u2060, and many more. I appreciate your support and hope you enjoy.

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Thanks to\xa0\u2060\u2060Chase Devens\u2060\u2060\xa0for the show notes and\xa0\u2060\u2060Yiction\u2060\u2060\xa0for the music.

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Lastly, I love hearing from fans of the pod. Feel free to email me any time at\xa0\u2060jake@blogofjake.com\u2060. Thank you!