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Lucinda Martinez, SVP Multicultural Marketing, HBO An industry-recognized sales and marketing expert with more than 18 years of experience in media and entertainment, Lucinda Martinez has a strong record of contributions in sales, marketing, new business development, new product launches, promotions and brand management. She has collaboratively led branding, acquisition and retention efforts in making HBO Latino the most recognized Latino premium channel on television, and has helped create meaningful, long-term connections to the HBO brands within the rapidly changing cross cultural marketplace. Martinez holds a BA from Columbia University.