Functional Foods: What are they and what are their benefits?

Published: Jan. 10, 2021, 2:50 p.m.

People are increasingly looking to be proactive in supporting their health and are seeking functional foods. But what are functional foods exactly? In this episode, founder and CEO of functional food brand JOYA, Ruth Elnekave, along with Kate Taylor Martin, owner of superfood caf\xe9 nutbar, provide their insights on this rising product category.

In this episode you\u2019ll hear:
2:00 - Kate\u2019s journey to opening superfood caf\xe9 nutbar
6:30 - Ruth\u2019s path to founding functional food brand JOYA
10:45 - What are functional foods?
12:45 - Functional foods you already have at home
14:45 - Medicinal mushrooms
16:30 - Matcha
17:00 - Fermented foods
17:50 - Can collagen be vegan?
19:00 - Are functional foods expensive?
26:20 - Misleading information about functional foods
32:00 - What are adaptogens?
36:30 - Is chocolate a functional food?
44:45 \u2013 Ruth and Kate\u2019s top 3 functional foods

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