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PDA89-Gerald Ang & Stephen Tracy - Milieu Insight, Real-time MR Data Analytics
Gerald Ang (CEO) and Stephen Tracy (COO) from Milieu Insight joined Graham Brown in the ATP studio to talk about their company and take us through their journey. During the conversation, Gerald and Stephen explain how their online mobile app for market research overcomes many of the issues faced by marketers when using the traditional market research approach. They also tell us how they ensure that the process is easy and rewarding for the responders by bypassing cumbersome data gathering procedures whilst maintaining the quality and authenticity of the data.