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Summary Finding new clients has always been challenging, even more so this past year. While the challenges have changed, the fundamentals haven’t. We have to identify who our clients are, what problems they need solved, and then tell them about our services. How that looks for each business is different as we each focus on unique clients. Natasha O’Banion answers, “What was your biggest lesson from 2020?” Topics on this episode: * Marketing vs advertising * Who is your client and what problem do they need solved? * Methods of advertising * Ask a Pet Biz Coach with Natasha O’Banion Main take away? It’s not necessarily about the method of advertising, it’s about the messaging. . Full show notes and transcript (https://www.petsitterconfessional.com/episodes/144)