RIP Long Tail

Published: Sept. 24, 2022, 1 p.m.

When media becomes more niche, institutional brands suffer. What used to be thought of as the long tail has now become a thick tail. Individual creators are poised to replace these niche brands as media and culture fragment. Plus: Is Google's stranglehold on search finally waning?

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities