Chris Kimball Says Screw the Algorithm

Published: Oct. 12, 2023, noon

\u201cDeliver something nobody else is delivering,\u201d advises Milk Street\u2019s Christopher Kimball. The media veteran, who created Cooks Country and America\u2019s Test Kitchen, joins the show to discuss why media needs to go back to basics to build lasting brands or be left behind as digital flotsam in an algorithmic feed.