116: An Inside Look at Innovation in Sports (ft. Jen Choi)

Published: June 13, 2022, 4:15 p.m.

Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn\u2019t stop at creating great fan experiences. They\u2019re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions this future-setting incubator is dealing with today.



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