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Josh Raper, VP of Marketing at Affinity Answers, discusses their expertise in behavioral intelligence for precise audience targeting on social media. They work with various clients, primarily using partner relationships, LinkedIn, and content generation for client acquisition, focusing on privacy compliance and website engagement improvement.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs\\u2014precisely why they're in the growth game in the first place.

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#growthmarketing #personalization #CRO #marketingpodcast