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Sandra Polak, Director of Marketing, explains their recruitment services for various roles, including a SaaS platform called Connect. Betts serves tech organizations, using a diverse customer acquisition strategy and their founder's networking skills. They establish thought leadership, engage in webinars, and network to connect with clients and candidates effectively.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs\\u2014precisely why they're in the growth game in the first place.

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