Podcasts Other Pathmonk Presents Podcast Bridging the Gap Between Business and Consumer Data to Reach Your Audience | Interview with Chris Matty from Versium

Bridging the Gap Between Business and Consumer Data to Reach Your Audience | Interview with Chris Matty from Versium

Published: Nov. 6, 2023, 11:45 a.m.

Chris Matty, Founder and Chief Revenue Officer, discusses their focus on enhancing marketing effectiveness by synchronizing channels and bridging the gap between business and consumer data. Learn how they help B2B marketers reach their target audience in digital spaces dominated by consumer-focused platforms.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs\u2014precisely why they're in the growth game in the first place.

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